Responding to a Negative Online Review: Tip #2

So, you’ve read your negative review again and again, and you’re over the initial shock.  With websites such as Google Maps and Yelp, the business owner can respond publicly to any review (as long as they’ve “claimed” their business).  Other review websites, let you respond privately to the reviewer.  In either case, how do you [...]

Responding to a Negative Online Review: Tip #1

Happy Fall!  I hope you all enjoyed Summer – I know the nice weather caused a little break in my blog writing.  Now that it’s officially fall, it’s time to get writing and give you some more marketing tips! Recently, a client of mine asked for some assistance on responding to negative reviews posted on [...]

New Name and Enhanced Services

I have to admit, I’ve been doing more gardening than blogging lately, but I wanted to update everyone on a recent change with Google’s Local Business Center. In April, Google’s Local Business Center became “Google Places.” According to Google’s blog, “Google Places will continue to offer the same tools, but the new name will simplify [...]

Advertising in the Yellows…

I think most people agree that phone book advertising is very expensive and the paper phone book is on it’s way out. Check out this great YouTube video illustrating an informal poll about paper phone books.  Even though the directories now have an online presence, reports still suggest that it’s still not always a good [...]

Free Online Business Registries

The more inbound links you have to your website, the better chance you will have to increase your Google ranking and appear in Google’s Local Business Center.  There are many websites that will provide you with a business listing for free and all it takes is some time to enter your business information on their [...]

The First (and Necessary) Step for Local Businesses

The first step in making sure your business is represented correctly in the map section of a search for local businesses is to add your business – or if you already see it listed as a result of a search, you can ”claim” it.  It’s all very simple – and free!  You’ll need a Google account to [...]

Google’s Seven Pack

If you’re talking about Google’s Local Business Listing, most people don’t have a clue as to what you are talking about.  If you are talking about the local maps that pop up during a search for businesses in your area, everyone seems to recognize that.  Well, they are actually the same thing, and business owners [...]

New Google Ads for Local Businesses

Google is testing a new local ad feature in San Jose and Houston.  The feature appears in the map section of a local search and is meant to enhance the listing’s presence.  Google comes right out and states that “The enhancements do not affect the ranking” of your Local Business Center listing in Google, but [...]

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